Management

Rufus Frost – Founder and Managing Partner

Rufus is Co-Founder and Managing Partner of RAID Events LLC as well as the owner of 360 Media Ventures.  Rufus is involved in all aspects of event development including sponsorship, marketing and event operations.

Previously Rufus worked for Advantage International, one of the pioneers of the sports and event marketing industry.  In 1997, Interpublic Group, the world’s largest marketing communications company in the world at the time, acquired the firm. Working within the newly formed Interpublic Group company, Octagon Marketing, Rufus became a Group Director in the Events & Properties Division. In 2001, Rufus was named to Octagon Marketing’s Executive Committee, which he served on until departing to launch Aura360 in 2003.  Since founding Aura360 Rufus has conceptualized, developed and produced dozens of high profile events and television programs including the Men’s Health Urbanathlon, NBC’s World of Adventure Sports, numerous Red Bull action sports events, the SCORE Baja 1000, Dumont Cup, the Verizon Urban Challenge and more.  In 2006 Rufus created video production firm 360 Productions to meet the video production needs of Aura360 clients and properties and has since expanded the company’s base of work to include network television production,  documentaries,  and commercial work.

 

Lauren St. Clair

Lauren is the Marketing Director for the RAID Series and oversees all media, promotions, PR and advertising efforts.

Lauren grew up riding horses on the North Shore of Massachusetts and  earned a BA from the University of Massachusetts-Amherst with a focus in Journalism. She began her marketing career  with Boston based advertising agencies Cronin/Wallwork Curry and Boston MediaWorks where she maintained relationships and performed account service duties for clients such as Bertucci’s, Steinway & Sons, Domain Furniture, DCU, Keurig and Golf Digest. Lauren loves all things fitness/beauty/fashion related, being outdoors and most of all spending time with her family and two dogs.

Parker Swenson

Parker is the Event Manager for the RAID Series and manages a cross matrix of event functions spanning from operations and competition management to sponsorship and marketing.

Parker was born and raised in Maine, growing up in Yarmouth. He attended Washington and Lee University in Lexington, Virginia where he earned a Bachelor’s Degree in Business Administration.

Parker has a passion for anything sport related. A year round soccer and tennis player since he was 6, Parker recently added road races to his list of pursuits. When he’s not out competing, Parker can often be found at home watching a movie and relaxing with his dog.

 

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